Design Can

Yinka was recently invited to join a group of creative industry leaders with a mission to improve diversity within our industry. Design Can was conceived in 2018, emerging out of growing frustrations with the lack of progress on these issues.

At present the industry really isn’t representative of the society it serves. According to recent research by the Design Council (2018), the UK industry is 78% male and only 13% of employees are from BAME backgrounds. Worryingly there are few comparable statistics for people with disabilities. If design is to relate to people – all people – then this toxic demographic needs to change.

The campaign centres around a new site which will be a rich resource, where visitors can discover new artists, information on events, podcasts and articles.

We’re looking forward to working with the team at Zetteler PR on this initiative and seeing positive and lasting change.