Launderette of Dreams
Lego Group

Commissioned by The LEGO Group, the Launderette of Dreams is a free, interactive art installation and play space inspired by the creative optimism and resilience of children.

The installation draws on Ilori’s childhood memories of visiting the local launderette on Essex Road, North London, with his family. It was during these trips that he first remembers embracing his imagination to make the most mundane everyday routines more playful.

The design was inspired by children from Ilori’s former primary school, St Jude & St Paul’s C of E. On a visit to a local launderette, Yinka asked the young students how they would rebuild the space for the better and bring people in the community together. Their playful ideas shaped the transformation of elements typically found in a launderette from the banal to the extraordinary.

From kaleidoscope laundry drums and giant mural walls to colourful hopscotch flooring and vending machines that dispense LEGO toys instead of soap, the space demonstrates how children use play and their creative problem-solving skills to turn everyday experiences into adventures.

Client
Lego Group

Practice
Architecture