Playland
Cannes film festival

Playland is an immersive experience commissioned by Pinterest as part of the Cannes Lion Festival, 2019.

Yinka Ilori created a space that gives adults the opportunity to play and tap into the inner child they forgot about.

Inspired by the dichotomy between London’s skyscrapers and council estate playgrounds, the installation encourages adults to enjoy themselves and to use their imagination. Ilori’s signature patterns reference Pinterest’s data sets about the most pinned colours from around the world. Windows cut into the columns reveal information boards containing trends and insights into the habits and likes of Pinterest users.

Client
Cannes film festival

Practice
Architecture