Project Earth
Selfridges

Yinka Ilori was invited by Selfridges to design 3 windows in response to their Project Earth campaign. Each window depicts a different natural landscape, using materials from our everyday lives to provoke questions about our relationships with waste and nature.

Each of the vibrant vitrines at Selfridges depicts a colorful natural landscape made in Ilori’s signature polychromatic palette. all elements within the displays have been made from sustainably-sourced materials, including brooms, hairbrushes and eco- friendly paint.

The first display features a warm, rising sun. made from elements including FSC (forest stewardship council) bamboo plates and construction timber, the vitrine is dedicated to every sunrise that gives us the chance to make a change.

The second window is dedicated to every flower that still blossoms even when times are hard, and has been crafted from handwoven baskets, hairbrushes and paint brushes.

The third environment features a forest of sustainably-sourced brooms and paper dedicated to the 40 million kilometers of forest on the earth that gives us the air to breathe

Client
Selfridges

Practice
Sculpture
Retail Design