Grow Your Dreams
MB&F M.A.D.EDITIONS

Yinka Ilori’s first watch collaboration, created with MB&F M.A.D.Editions, unfolds as a poetic journey across three timepieces, each guided by his personal mantra. Entitled Grow Your Dreams, the series embraces three themes, Sun, Nature, and Water, issued in limited editions of 400 pieces each.

Built on the Swiss Made La Joux-Perret calibre of the M.A.D.1S, the collection refines both design and engineering. Its titanium rotor, slimmer and intricately milled with a tree motif, symbolises growth while spinning in vivid yellow, green, or blue through anodization. Super-LumiNova highlights its contours and Ilori’s etched motto, while the numerals on the time display bear his own design.

For the first time, M.A.D.Editions brings colour into the bezel itself, inlaid with HyCeram liquid ceramic and polished by hand. An aluminium baseplate with stamped waves adds subtle depth and movement beneath the rotor.

Each model bursts with mismatched straps, Sun in yellow and green, Water in blues, Nature in purple and red, patterned with leaves echoing Ilori’s dreamscape. A second white strap offers a quieter alternative.

Grow Your Dreams is more than colour or craft; it is an invitation to nurture ambitions like seeds, to trust in their potential, and to remember that no dream is beyond reach; it is simply waiting to bloom.

Client
MB&F

Practice
Product Design