Not All Trees Bear Fruit
(Red) Beats by Dre

To mark Beats by Dre’s long partnership with (RED) and continue supporting their mission, they created these custom Beats Solo 4 headphones.

As part of the collaboration, artist and designer Yinka Ilori brings his bold and kaleidoscopic approach to exclusive special-edition packaging.

The artwork celebrates the importance of the collective effort of nurturing. It depicts the metaphorical sense of planting seeds and watching them grow into something as beautiful as apples. Not all efforts naturally lead to success, just as not all trees bear fruit. With dedication, care, time, and love of a community, though, something precious can flourish. With commitment and confidence, seeds turn into magic.

Client
Beats by Dre

Practice
Graphic Design